Everyone who owns a website yearns for first page results from the major search engines. This usually ensures more human traffic to the site. The process used in achieving this objective is known as SEO. Although SEO experts will charge you a service fee for optimizing your site, there are many free Seo tools, which you can use to attain some form of optimization. The tools are designed to achieve specific objectives since Seo is a very wide subjects and therefore hard to have one tool that meets all the requirements. Some of the areas you can get free tools on include:

• Keyword research
• Analytics
• Checking backlinks
• Checking page ranks

Apart from SEO the visibility of a website is also increased through search engine marketing. This usually involves placement of contextual advertising and paid inclusions. However, this can be very expensive hence it is important to try the free tools first before opting for SEM

Some popular free SEO tools

SEO toolbar

This is a very important tool that will help you as a webmaster to save time hence expediting your daily procedures. As you will realize, time is a very important resource especially when it comes to searching parameters of websites to perceive the specific nature of the promotion and various salient features. The SEO toolbars are usually incorporated to the browsers. In use, the toolbar provides an auto filler, which is used to remember the details, used earlier when the website is being introduced to different directories. This allows the boxes to be filled on their own.

Page ranking tool

Page rank is very important when it comes to the amount of traffic that a website receives. A higher rank is directly related to more traffic to the website. Page rank usually gives an indication of the links to a page and also the quality of those links. The free page rank tool will help you analyze the links to the site. The tool also helps you to know which sites are linking to the content in your site and the success of the link creation activity. Some of the ranking tools also have an extended feature that lets the webmaster to know the true position of the website. This is very important if you want to establish why your site is lagging behind and any steps that you may need to take to improve this.

Anchor generator

The anchor generator is a very important tool, which informs the search engines what a page is all about by using anchor text.  Apart from this, it is also includes a keyword research tool which helps identify the right keywords and key phrases which should be targeted. Apart from this you will also be able to know the competition that the given keywords have. Finally you will also be ale to get certain useful keywords that you never thought about before by using this tool.

Google AdWords keyword tool

The foundation of SEO is centered on keywords. This means that you have to include certain keywords in your site to make progress. However, no every word qualifies as a keyword. This means that you need a specific way to establish which keywords are searched on Google. The adwords tool will help you when it comes to this.