Banner design is a very important factor in effective online advertising.  Banner are basically made up of images and text, and made more appealing by multi-media designs such as Flash animation.  But how does one make an attractive and effective banner design? Here are 8 guides for online marketers:

1. Headline: Think of a catchy and witty phrase that will sum up what your offer is all about.  An attractive headline gets results especially if it’s interesting enough for Internet users to take notice.

2. Related content.  Make sure that the content that is displayed on the banner is related to products and services that are found on your site. Most users click on ad banners and expect to get real information on products and services. 

3. Insert logo and URL. In order to promote your brand name, include your logo and website address! This way the visitor will be more enticed to visit your website. 

4. Make use of the words “free” as well as “click here”.   These words are proven to entice internet users to check on your banner.  It is second nature for anyone to check on anything that is free.  This especially works for online stores which really give something for free. Highlight this feature of your website and expect a significant increase in your CTR or click through ratio.

5. Be wary of your file size! Remember that your banner should have a small file size so that it can load quickly, even before a visitor goes to another page.  The smaller the size of a banner, the easier it is to load the banner. 

6. Make it colorful. Use bright colors and catchy fonts for the banner.  Do not however sacrifice the readability of the text for too bright font colors.

7. Make it look professional. Make a professional-looking banner to add attractiveness and credibility to your product or website.

8. Make it quick.  Remember, at most it takes 10 seconds for internet users to view the topmost portion of any website, so you have to give your company’s message within this time frame.

The concept of banner advertising has become one of the best and most efficient tools in online advertising.  Simply put, online banner ads contain texts and animations that aim to attract the user into reading information about a product.

Banner ads are often catchy and attractive because they need to get the attention of the Internet user.  When the said user finds the banner intriguing, chances are he or she will click on the banner.  The banner then links the user to the website of the company.  Banners usually are defined by impressions.  A thousand impressions can be worth 20 to 100 bucks. Not to be confused with impressions is unique visitors, which is basically a browser going navigating several pages of the website. The number of pages that the browser visits is however called multiple page impressions.

There is not much difference however with banner advertising from other traditional forms of advertising.  The specific details of the target audience are always kept in min.  However, in online or banner advertising, identifying specifics of the target market is much easier.  All a marketer has to do is go to a site that is frequented by a specific target market.  For example, a marketer can identify which websites are frequented by teenagers, by young professionals, and so on.  Then the marketer can place an ad in the particular website.

To guide marketers in implementing an efficient banner ad campaign, remember these pointers:

* Do not just place a banner on the front page of a website.  Alternatively, the banner can be place on a sub-link.  This way, interested browsers will actually comprise the website’s impressions. 

* Choose a banner design that is catchy but does not give too much information

*Ideally banner size should be as small as 5K and no larger than 20K.

*Keep it animated.  Banners with animation attract more internet users.

*Use catchy phrases so people will be enticed to click on the link.

Remember that properly designed and placed banner ads will help the business in the long run, especially in driving more traffic to your website.

Introduction:-

The internet begun in 1969, as an experimental four-computer network called ARPAnet which was designed by the U.S. Defense Department. In 1990, ARPAnet was officially disbanded and the network, which now consisted hundreds of sites, came to be known as the INTERNET.

Since then, the internet has been growing at an exponential pace as commercial organizations and establishments realized the endless opportunities World Wide Web (WWW) has presented them to explore new markets and reach to consumers which was out of imagination earlier. These business interests in turn, brought with them huge amount of money onto cyber world and soon internet grew into a giant entity accounting for billions of dollars of business every day.

Basic Concepts of Earning Online:-

In a single quote – earning online is “Pure Normal Business”. Internet is sometimes called the Cyber World or Virtual World. As is the case with our normal life, we must work hard to earn. The work may depend on the qualification and skills a person have. Similarly, there are varieties of jobs found on the net which offer enormous opportunity to all those who does not like the conventional 10a.m.-5pm. Job. The income potential is seemingly endless as one can earn as much as he wants to. Here too, income may vary depending on knowledge and skills. Naturally, someone with coding and programming experience will earn more than someone who has just some basic knowledge on computers.